Identity-related friction frustrates your customers

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Identity-related friction frustrates your customers

Your customers don’t come to your website to see your sign-on and registration forms. They come for your products and services. Without an identity champion, identity processes can confuse and frustrate your customers or put their data and privacy at risk.

See where your customers are getting tripped up

Icon Frustrating authentication processes

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Poor sign-on experiences get in your customers’ way: forgotten passwords, multiple passwords and authenticating on support calls. Identity can streamline your customer journey.

Icon Disjointed customer experiences

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If customers have disappointing digital interactions, they’ll go elsewhere. Identity drives consistent, personalized, multi-channel experiences that reduce attrition and create loyal customers.

Icon Questionable security and privacy8

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Identity is your last line of defense. And 66% of customers demand better. Don’t lose them and their trust. Or worse, see your brand in a major data breach headline.

You’re losing customers

Customers have more options than ever, and their expectations are sky-high. If you don’t give them the amazing experiences they want, it’s easy for them to walk away—straight into the arms of your competition. You can’t wait to get identity right.

See the impact of poor customer identity

40% of customers leave after one bad experience9

Don’t let identity cost you customers. Make it easy for them to access your digital properties so they don’t abandon your brand.

Sign-on abandonment costs you money

It's not if you have sign-on abandonment, but how much. Identity helps customers over this hurdle, which leads to more valuable interactions.

Bad registration turns new customers away

Every customer that shows up at your registration page but finds the process too taxing to complete is a customer you’ll never have.

Identity drives revenue and loyalty

Identity drives customer acquisition, interactions and multi-channel experiences. All of those things have a direct impact on top-line revenue. With a customer identity champion, identity can drive revenue and make your brand the easy choice over your competition.

See how an identity champion drives loyalty and revenue

More customers

Customer loyalty

Build trust

More customers. More revenue.

You work hard to get customers to your registration page. Identity ensures they complete registration, and it simplifies sign-on to keep them coming back.

Loyal customers spend 67% more10

Identity is the foundation for the personalized, multi-channel experiences that customers demand. Get this right, and your customers spend more.

Build trust through transparency

Protect and respect your customers' data. Keeping their personal information safe prevents breaches, ensures compliance with privacy regulations and builds trust.

More customers. More revenue.

You work hard to get customers to your registration page. Identity ensures they complete registration, and it simplifies sign-on to keep them coming back.

Loyal customers spend 67% more10

Identity is the foundation for the personalized, multi-channel experiences that customers demand. Get this right, and your customers spend more.

Build trust through transparency

Protect and respect your customers' data. Keeping their personal information safe prevents breaches, ensures compliance with privacy regulations and builds trust.

Be the champion of extraordinary customer experiences

Identity done right can streamline your customer journey. It helps you reduce abandonment, drive revenue, build trust and stay competitive. At Ping, we champion your customer identity so you can champion secure, seamless digital experiences.

Learn about Customer Identity
  1. 8. Forrester, Top Trends Shaping IAM in 2019
  2. 9. https://payspacemagazine.com/retail/one-bad-experience-would-stop-shoppers-returning-to-a-brand/
  3. 10. https://cmo.adobe.com/articles/2017/3/loyalty-mind-blowing-stats-tlp.html#gs.ah0xuy